Good Practices for QR Code Usage
QR codes do not create demand on their own. ADINT.AI cannot make people scan, but it will show you when they do.
Quick checklist
Use this when you are planning a launch or reviewing an existing campaign.
Design and print essentials
Protect the quiet zone
Leave a clean margin around the QR code and avoid borders or clutter that touch the pattern.
Prioritize contrast
Use dark modules on a light background and avoid low-contrast combinations.
Keep payloads lean
More data makes the code denser and harder to scan. Short URLs keep the symbol simpler.
Choose error correction intentionally
Higher error correction can tolerate damage or overlays, but it adds density. Balance resilience with scanability.
Placement and environment
Match size to distance
A common rule of thumb is a 10:1 distance-to-size ratio (for example, a 1-foot code for a 10-foot scan distance).
Avoid interference
Keep surrounding elements from touching or obscuring the code so scanners can isolate it quickly.
Landing-page experience
Mobile-first layout
Design the destination so content reflows on small screens without requiring horizontal scrolling.
Touch-friendly targets
Make tap targets large enough and spaced so people can interact without mis-taps.
Measurement reality check
QR codes work when creative, placement, and value align. ADINT.AI will not make people scan your codes, but it will show you when they do so you can learn what drives real-world engagement. The Engagement Map highlights where those interactions happen based on your parameters.
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