FAQ Guide

Testing QR Interaction Effectiveness

Use ADINT.AI to test what drives scans and reveal the interaction sweet spot.

Quick checklist

Use this to structure your experiments and keep comparisons clean.

Test one change at a time so results are easy to interpret.

Keep a clear goal: more scans, better locations, or stronger momentum.

Run tests long enough to smooth out day-to-day noise.

Compare like-for-like placements and audiences when possible.

Use the Engagement Map to spot where momentum is building.

Iterate quickly and keep the winners.

Creative and call-to-action tests

A/B test the call to action

Try different verbs, incentives, or copy lengths to see what drives more scans.

Change the visual hierarchy

Test size, contrast, and QR placement within the creative to improve visibility.

Swap the value exchange

Offer a new reward, content unlock, or community moment to raise scan intent.

Placement and context tests

Move the QR placement

Try top vs. bottom, front vs. back, or left vs. right to find the easiest scan position.

Change the environment

Test high-dwell spots, queues, or checkout areas where people have time to scan.

Experiment across channels

Compare packaging, posters, table tents, or inserts to see which context performs best.

Timing and exposure tests

Test time windows

Compare weekday vs. weekend, day vs. night, or event vs. off-peak windows.

Vary the campaign burst

Try short, intense bursts versus steady distribution to find where engagement climbs.

Refresh the creative

Rotate designs to see whether novelty lifts interaction rates.

Use ADINT.AI to find the sweet spot

Find the interaction sweet spot

Look for clusters of scans that repeat across time or regions to reveal where people are most engaged.

Compare versions by region

Run two creative variants in similar markets and compare scan density on the Engagement Map.

Track momentum after changes

Mark the moment you updated creative or placement and watch for shifts in scan velocity.

Experimenting builds momentum

The fastest teams test, learn, and re-launch. ADINT.AI helps you compare what changed, see where scans cluster, and share the results with your team without extra tooling.

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